Bubby is an imaginary friend that goes through trials of life through fantasy and her goal is to find a place to belong, a home. Bubby explores new places and makes new friends on her journey. In the end, home was the adventures she made along the way.
Back in 2023, Bubby was created to help the artist, Labiba. Bubby first started out as a doodle, as something to pass the time while the artist’s mental health was not the best. Labiba was able to reflect her personal, yet universal, experiences into a fantastical ephemeral world with the help of Bubby. And now, Bubby, Let’s Go Home is an IP to help reach out to people who are in need to slow down, escape, and hope.
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Visual Development
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Visual Development ✮
Somewhere... far far away...
The Kingdom of Clouds
the storm is here and i cant go inside yet
Shoot
Lost Up Above
i miss the place i dream of
Rainbow Soul
Shaped
i am more than red, im better
Falling
Sinking
Hoping
Dreaming
Sunken
Bubbled
Wave - Procreate
Distant Shore
Snorange
At Peace
Concept work of the world outside of
Bubby, Let’s Go Home
Bubby is an imaginary friend that goes through the trials of life through fantasy.
Bubby’s origins begin when young Labiba witnesses her parents fighting in the car, so she plays a magical dvd she found from a mysterious video store where an episode of Bubby, Let’s Go Home begins. We see Bubby living in the Kingdom of Clouds, a place where everything is supposed to be perfect. Bubby, however, felt really out of place. She flies away from the Kingdom, but accidentally crashes into the waters below, saved by a paper boat. She goes across the sea all on her own to find a new place to call home. Through each story, Bubby explores new places and makes new friends on her journey. In the end, home was the adventures she made along the way.
Can I Go Home?
Bubby vehicles
Bubby and Labiba
Labiba the Dreamer
2011 Toyota Sequoia
Pop Up Book
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Pop Up Book ✮
My Spirit and My Universe
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My Spirit and My Universe ✮
2025, 6’ 9” x 7’ 11” Acrylic Mural
Labiba is a communications designer whose work is guided by self-reflection coupled with stylized nostalgia. This mural captures her shifting connection with spirituality through her self-insert character, Bubby (on the left). Bubby is an ephemeral imaginary friend that allows Labiba to express the complexities of life through an idealised, whimsical lens of fantasy. The imposing figure to the right depicts her cat, Poppie (also known as Popsicle). The cat peeking through the clouds serves as a tether to the material universe outside of fantasy. Cats are curious animals, as pets they tend to keep to themselves, they demand care and expect tolerance of bites and scratches. Yet their presence always brings happiness and comfort to their owners. Sometimes the universe feels distant, its scale and vastness rendering it unrecognisable. But this pale blue dot, though surrounded by the abyss, contains the only heaven we know. It’s worth preserving even through days when all it seems to do is bite and scratch.
Collaborative Pieces
Collaborative Pieces
Bubby explores new hobbies and finds an affinity for baking. Find this print on our premium matte paper is heavier-weight, white, and features a smooth, uncoated finish that feels luxuriously soft to the touch: Paper Finishing: Matte, smooth, non-reflective surface. Paper Weight: 200 gsm (80 lb), thickness: 0.26 mm (10.3 mils). Sustainable Paper: FSC-certified or equivalent paper for sustainability. Available Sizes: 29 sizes in inches (US&CA) and cms (rest of the world). Learn about paper types and their unique textures and finishes here. No minimum orders, printed and shipped on demand.
Bubby is an imaginary friend that goes through trials of life through fantasy and her goal is to find a place to belong, a home. Bubby explores new places and makes new friends on her journey. In the end, home was the adventures she made along the way.
This art book displays the visual development involved in creating Bubby, Let’s Go Home.
Let’s join Bubby on her adventures!
This book is printed through Amazon. 8.5” x 8.5” and 144 pages.
Illustration by @Akina0720_321 on Twitter
Illustration by @sk8o.op on Instagram
Authored by Labiba Zaman
@BibaFlan everywhere
Illustration by Naila Jakovic
@Fwumpkin on IG and Twitter
Graphic Design by Brynna Ventura
@Navennn_Productions on IG